Diego Rinallo,Linda Scott,Pauline Maclaran's Consumption and Spirituality (Routledge Interpretive PDF

By Diego Rinallo,Linda Scott,Pauline Maclaran

This ebook sheds mild at the intake of religious items, prone, reviews, and areas via cutting-edge stories through major and rising students in interpretive shopper learn, advertising, sociology, anthropology, cultural, and spiritual reports. the gathering brings jointly clean perspectives and scholarship on a cultural rigidity that's on the centre of the lives of numerous contributors residing in postmodern societies: the connection among the fabric and the religious, the sacred and the profane.

The booklet examines how various brokers – spiritual associations, religious leaders, retailers and shoppers – have interaction and co-create religious meanings in a post-disenchanted society that has been outlined as a ‘supermarket of the soul.’ Consumption and Spirituality examines not just non secular businesses, but additionally manufacturers and dealers and how they infuse their items, providers and reviews with non secular meanings that circulate freely within the circuit of tradition and will be appropriated by way of shoppers even with no buy acts. From a client standpoint, the publication investigates how non secular ideals, practices, and reports at the moment are embedded right into a worldwide shopper tradition. instead of condemning intake, the chapters during this ebook spotlight shoppers’ employer and the inventive strategies during which actual religious meanings are co-created from a number of assets, neighborhood and worldwide, and sacred and profane alike.

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Consumption and Spirituality (Routledge Interpretive Marketing Research) by Diego Rinallo,Linda Scott,Pauline Maclaran

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