Air Asia: Penetrating into the South African Airline by Weng Marc Lim PDF

By Weng Marc Lim

examine Paper (undergraduate) from the yr 2009 within the topic company economics - advertising, company communique, CRM, industry examine, Social Media, grade: excessive contrast, Monash college Malaysia, Sunway Campus, direction: Strategic administration, language: English, summary: Air Asia is a inexpensive provider established in Kuala, Lumpur Malaysia which flies to
over sixty six effectively penetrated locations in 18 international locations worldwide.
Nevertheless, this leading edge supplier constantly seeks new potential
markets for its funding. even though, now not all international locations are an enticing prospect
for a brand new funding. This booklet offers an research at the acceptance of
the South African airline besides Air Asia’s present inner states
and concepts in an try to rationalise the viability of an funding decision
into the country. the knowledge accumulated involves from secondary assets ranging from
academic magazine articles, organisational web pages and reviews, online
newspapers, to varied databases. the most findings incorporates a beneficial yet
challenging fast and macroeconomic atmosphere stipulations in South
Africa, helping inner strengths that have been aligned with such a lot key success
factors for the funding plan considering yes drawbacks identified,
and a well-positioned business-level and corporate-level technique to tackle a
new funding within the country. it's concluded that the South African airline
industry is a manageable industry within which Air Asia is ready to climate these obstacles
and in attaining nice luck. still, Air Asia is usually recommended to play safe
and at present penetrate the on a smaller scale earlier than working in a
larger scale.

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Air Asia: Penetrating into the South African Airline Industry by Weng Marc Lim


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